I spent twenty years building software. Healthcare is where the work became personal.

My father was sick for ten years. The system meant to help him kept hurting him instead: sepsis from a catheter, a stent that went wrong, mistake after mistake until he lost his mobility. Watching that is what made healthcare personal for me, before it was ever a business.

Professionally, I kept circling the same system. I spent years as a systems architect inside large managed health-service organizations, then built Dentallytics, an analytics platform for dental service organizations.

As a digital advisor through the Canadian Digital Adoption Program, I worked directly with clinic owners on the gap between software, operations, and care. I have family members who run clinics. I have tried more than once to build clinical software companies.

It is difficult work. The workflows are complicated and trust is earned slowly.

I went through twelve months of bookings, visits, and billing for more than fifty clinics, one clinic at a time, and kept finding the same four gaps.

I have built things that did not survive. Athlete Builder, an educational platform for youth sports, had real customers and an economic model that could not sustain them. Another product helped orthopedic surgeons deliver care protocols; I believed in it, and the market was hard to win and harder to go deep in. Different failures, the same two lessons: stay close to the people doing the work, and test the business before the product.

I have been the architect inside the system, the founder selling into it, part of a family that runs clinics in it, and the son it failed. Most people see healthcare from one seat. I have sat in nearly all of them, and that is the experience Caretrics is built on.

Most clinic owners do not know how the business is actually doing this month, because what matters is split between Jane, payroll, and a spreadsheet nobody has time to open. Finding a real margin should not cost a Sunday afternoon and an Excel template.

Allied-health and rehab clinicians help people live better with pain, injury, and chronic conditions. There are not enough of them, and the clinics around them have to stay open.

That is what I am building with Caretrics: a way for clinics to see the revenue and follow-up work that gets missed, give it an owner, and keep it moving without adding administration.

I will probably always be an entrepreneur. I like athletics, travel, AI experiments, and small projects that teach me something.

I am a dad to two kids and have mentored with Big Brothers Big Sisters for over a decade. Family and community keep the rest in proportion.

At the centre of all of it, I try to work hard, treat people well, and build things that earn their place.