Rob Saric

Founder · Writer · Ottawa

Work is hard enough. The tools should help.

I build software for small teams and write about better work, useful AI, and what’s worth keeping human.

The goal isn’t to fit more work into life. It’s to make more room for life outside it.

Read my writingWhat I’m building
Rob Saric in a blue blazer

Start here.

All writing

Are dashboards going the way of the dodo?

Your dashboard can show you a problem and still leave you with the whole job. As software takes on more work, what should count as finished?

Read the essay
The customer said no. The system still says follow up.
Quoting systemFollow-up still due
Your spreadsheetCustomer declinedOnly saved here
One customer, two conflicting records. Without your update, a colleague may call again.

  1. Small teams still have to answer the phone

    AI can make a new service easier to build. It doesn’t make the promises to customers disappear. A small team needs room to keep them.

  2. I want my analog life back.

    I build with AI to take work off people’s plates. But who gets to decide what happens to the time it saves?

What I’m building.

I want more people to have the chance to start, own and grow a business on their terms. Togetheren, SkillNav and Caretrics are how I’m working toward that.

The work, and why it matters to me
Rob outdoors with a backpack

A little about me.

I’m a founder and dad in Ottawa. I care about the people trying to make a business work, and the lives they’re trying to make room for.

Outside the work, I’m interested in parenting, time away from screens, and making things for the pleasure of it.

A little more about me