Our attraction to games and the enjoyment they produce is a concept highlighted in Mihaly Csikszentmihalyi’s Flow. According to Mihaly, human beings achieve a state of optimal experience when our skills are

People have fundamental needs and desires – for reward, status, achievement, self-expression, competition, and altruism among others. These needs are universal, and cross generations, demographics, cultures and genders. A large part of

If you had tried to convince people that the most successful MP3 player would have fewer buttons and less functionality, not more, you would have been dismissed as a fool. But the